To Multitask Effectively, Focus on Value, Not Volume

To Multitask Effectively, Focus on Value, Not Volume

09.10.09

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9:12 AM Thursday September 10, 2009
by Ron Ashkenas

I used to be amazed when I would watch my daughter at the computer terminal working on a high school paper, listening to music, eating a snack, and conducting simultaneous instant messaging conversations with a dozen friends around the world. Had her brain been re-wired by the constant use of technology so that she could concentrate on different activities and actually get things done; or should I worry that she was trying to do too many things at once?

Now a study from researchers at Stanford University suggests that my concerns may have been well-founded. Download PDF

http://blogs.hbr.org/cs/2009/09/to_multitask_effectively_focus.html

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