Could Fewer Products Lead to More Profits?

Could Fewer Products Lead to More Profits?

12.21.10

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Ron Ashkenas' blog post on Harvard Business Review

Unless you're planning to spend the holidays curled up under your bed, you've probably been participating in this year's shopping season. Although dampened somewhat by the economic climate and job uncertainty, the five+ weeks from late November through the end of the calendar year represent more than $500 billion in sales — or approximately 40% of the entire year's retail revenue in the U.S. — and even more for some kinds of businesses. To take advantage of this surge in shopping interest, most companies ... Download PDF

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