Massive societal forces are shifting the landscape for companies in every industry. Quality and service excellence are becoming commoditized and the real differentiators between companies are culture, purpose, and mission. Understanding this new environment is critical for companies who want new investors. Conscious capitalism is the name of the game.
An investor will determine whether yours is a conscious company by measuring the following:
- Employee Engagement and Culture
- Customer Loyalty
- Environmental, Societal, and Governance Ratings (ESG)
- Supply Chain Practices
These are focus areas investors want to know about. This article shows them where and how to find this information. Make sure your company stacks up.
Conscious Company, Summer 2015